Showing items tagged marketing. Show All
ENTR 320:Entrepreneurial Marketing gets a new instructor
Let's show him a warm UMBC welcome by filling up his class
Marketing is one of those entrepreneurial skills you are going to have to develop, or at the very least know enough about to hire someone who knows more than you. We are happy to announce that...
Posted: November 12, 2014, 4:36 PM
Job Posting
ENTR Professor Michael Rosenfeld has asked me to forward this along to our students. He said, "It would be a very cool place for a student to gain some experience, and help in a very important...
Posted: September 8, 2014, 11:27 AM
Should You Name Drop Another Startup?
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
Posted: May 7, 2013, 7:00 AM
Change the Rules: 5 Ways to Bring Mission Into Your Business
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
Posted: May 6, 2013, 2:00 PM
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Posted: April 25, 2013, 2:00 PM
How Niche Players Can Compete Against Big Brands
Being the little fish in a big pond can be advantageous for young entrepreneurs.
Posted: April 24, 2013, 12:00 PM
3 Ways to Use LinkedIn to Grow Your Startup
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Posted: April 23, 2013, 11:00 AM
Why You Should Ditch Your ‘Go Big or Go Home’ Mentality
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Posted: April 19, 2013, 11:00 AM
What to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Posted: April 18, 2013, 11:00 AM
4 Business-Naming Tips for Branding Success
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Posted: April 17, 2013, 11:00 AM
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