News

Social media may be second nature, but if you really want to connect, you’ll have to leave the office or pick up the phone. Business coach Antonio Neves offers some choice networking tips.

For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.

Young people tend to shop more than their older counterparts, and they use technology as they shop in greater numbers too. Here, check out other striking stats on millennials' shopping habits.

With SXSW quickly approaching, effective networking strategies -- including ideas for following up -- should be top of mind.

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

How to create a simple, compelling value statement that your customers can't resist.

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.