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In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.

Young people tend to shop more than their older counterparts, and they use technology as they shop in greater numbers too. Here, check out other striking stats on millennials' shopping habits.

With SXSW quickly approaching, effective networking strategies -- including ideas for following up -- should be top of mind.

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

Of all the things your business could be doing on social media, these are the things you should focus on.