Showing items tagged marketing-strategies.
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
Posted: May 7, 2013, 7:00 AM
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
Posted: May 6, 2013, 2:00 PM
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Posted: April 25, 2013, 2:00 PM
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Posted: April 23, 2013, 11:00 AM
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Posted: April 19, 2013, 11:00 AM
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Posted: April 18, 2013, 11:00 AM
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Posted: April 17, 2013, 11:00 AM
If you’ve long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Posted: April 16, 2013, 7:00 AM
Stagnation may warrant radical change, but ‘pivots’ are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a...
Posted: April 10, 2013, 7:00 AM
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
Posted: April 4, 2013, 12:30 PM