Showing items tagged marketing-strategies. Show All

Should You Name Drop Another Startup?

“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.

Posted: May 7, 2013, 7:00 AM

3 Ways to Use LinkedIn to Grow Your Startup

A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.

Posted: April 23, 2013, 11:00 AM

How Stagnation — and Pivoting — Can Crush a Startup

Stagnation may warrant radical change, but ‘pivots’ are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a...

Posted: April 10, 2013, 7:00 AM

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.

Posted: April 4, 2013, 12:30 PM