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In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.

Why you should consider building an advisory team alongside your business plan -- and how to get started.

The ins and outs of keeping your insurance costs down.

The Indiegogo co-founder says anyone can be an entrepreneur and no project is too small. And, yes, it's entirely possible that one day your mom might understand what you're doing.

SXSW is still kicking, NYC's ban on sugary drinks launches, Harvard's MOOC platform welcomes humanities, Southeastern treps unite, the GoCelerator's application deadline hits, get inspired at...

ViaCycle set out to design a GPS-enabled, stationless bike-share system.

From raising capital fast to being innovative, startup advice from the SXSW Interactive festival.

How PodPonics transformed an unused lot in Atlanta into a productive farm.

From equipment to lighting to privacy, office design can have a tremendous effect on morale -- here's how to get it right.

Making sure you hire the best employees -- and the right employees -- for your business isn't a matter of luck. Here are six steps you should take to guarantee you'll land superstar talent.