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In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.

Even if your startup is the coolest in town, if it doesn't look the part, you may get misread or passed over. Consider these inexpensive, panache-boosting tips.

Startups simply must make a budget and stick to it. Otherwise, you could wind up a statistic. Here are just three ways to keep your costs down.

At tax time, novice entrepreneurs will quickly find out just how complex the U.S. tax system is. But don't let that stop you from taking advantage of a few key tax deductions.